All this diversity of tools is created for online marketing… Why do we need so many different tools? Which ones we should choose?Why…? How to use…? A lot of different questions appear in my.. and I believe every online marketers’ heads..
These are the questions I tried to find answers to, during the lectures.. I am still not sure if I have a clear overview of online marketing, but I am secure my knowledge increased a lot..
So, why? Why do we need so many different tools? There is the website called “internetlivestats” which purpose is to count the number of internet users online and the last data shows that 40% of world population has access to the internet. This 40% contains of different people from different backgrounds, with different values and needs. That’s why we need so many tools.. in order to meet everyone needs..
In our project we need to meet our NGO needs.. What I found out interesting and I could suggest our NGO is Pay-Per-Click (PPC) (also can be called cost-per-click) internet advertising model which lets to sign up for cost-per-click scheme which means that you don’t have to pay for your ad placement unless someone actually gets interested in your ad and clicks on it.
Also, i found out free tool called Hootsuite for managing information online. It is presented as one of the most popular information managing tools but for me it is something completely new. This tool can be used for company website (with big data collection) or for personal social media management too. It enables you to quickly post to all the main social networks and review all conversations and messages in a clear structured way (categorized by different social networks).
Every business should consider online marketing tools, because every year online force becomes bigger and bigger and more people will look for what they need online. Internet completely changed the way people get information, also the way people communicate and even the way people do shopping…