Crowdsourcing is the process of connection with large groups via the Internet for their knowledge, expertise, time or resources.
As previously mentioned, crowdsourcing is best suited for simple tasks. For instance, crowdsourcing is a great option for web designers and designers in general to get some usability feedback on their work before making it public. If you’re looking for a new logo, hiring a professional designer is an option, but if you are a startup and you cannot afford such professional, you can consider placing a competition on the crowdsourcing site to get the product with an affordable price.
Anyone building a huge library of photos, products, etc, can easily take advantage of crowdsourcing features. You may be building a new online shopping site, where you could use crowdsourcing and pay a few cents for people to describe, categorize or tag the inventory. Or perhaps you’re working on a new website design, you could ask people to fill out a questionnaire regarding the new design, and from there you can get some inspiration.
So you see, crowdsourcing sounds not that bad unless you’re into a very serious workslike developing a mobile game or corporate e-commerce site which require not only expertise but intensive management.
You can set your own prize amount or choose a pre-set price package to meet your budgetary needs, depending on the platform site. You know exactly how much you will be paying for design or graphics work. This may be ideal for startups with very limited budgets.
If your company has to set a very strict deadline for a design project, crowdsourcing by contests will ensure that you see results on time. Once a contest is set up, you won’t have to deal with delays and late submissions.
By setting up a contest, you could see submissions from a wide range of designers and artists with varying backgrounds and degrees of experience, from across the country, or even from overseas. You could find some unique and unconventional works that you may never see otherwise.
If your business is thinking about a more related approach in designing a long-term branding strategy, crowdsourcing on an individual project basis is probably not an option. A conventional partnership with a design company allows you to discuss and come up with a set of designs and images (such as logos, fonts, colour schemes for brochures) that work with your business’s marketing plans, whereas crowdsourcing through contests on a single project basis could produce results that may not work long term or as part of a package.
It appears that there could be some issues regarding copyrights and purchasable vectors being used for submission. Unless your company is wachtfull in checking the originality of the submitted works or in preparing appropriate steps to copyright the chosen work, this could be a big concern.