LinkedIn offers a great tool for all experts out there who wish to share their knowledge with a relevant network. I have suggested several people and organisations to take a look at the “Publish a Post” feature on LinkedIn.
Benefits of blogging on LinkedIn
This is some of the feedback I received from clients & colleagues who used the blogging feature on LinkedIn.
- More Profile Pages views & more relevant contact requests – Business developer at Solidaridad (I’m an internet marketeer at Solidaridad)
- A journalist contacted me after reading a blog post on LinkedIn! – Business owner
- More likes on a post I publish than on a status update and I got a new client – Business owner
The video below is a marketing production by LinkedIn, however the above feedback I received looks rather similar: people respond when you publish a post on LinkedIn.
Here you can read more about what LinkedIn calls a ‘publishing a long-form post‘.
Publish a post
In a post on LinkedIn called “Everything You Need to Know About Publishing on LinkedIn” I found this presentation. You’ll find some good tips & tricks.
But above all I recommend that you get started by publishing your own content on LinkedIn. Good luck and please do share with me how your are doing.