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Tom Hulme talking about innovation, desire paths and design

Tom Hulme is a serial entrepreneur. He founded and now runs OpenIDEO & OIEngine. He is the Design Director at IDEO. Last year he spoke at the G8 Innovation conference in the United Kingdom.

He talks about how by building empathy for your customer you can become a better innovator:

  1. Live like your customer
  2. Observe them in the real world
  3. Learn from extremes

Create delightful desire paths – Tom Hulme

After looking at his keynote I’ve been seeing desire paths every where… Thanks Tom for the inspiration :)

By the way, find out more about OpenIDEO, an open innovation platform with 50,000+ users, on a CNCPTMKR project.

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Posted in Community, NGO Partners
This post was originally published at the Project Community blog: Maarten van Leeuwen
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  • Paul { Love it!! Maybe you should design a folding business card too! } – Oct 31, 11:20 AM
  • Tomas { Hey Ronja, I think you did a great job on the important roles! something we should definitly use in our final advice! Great job 🙂 } – Oct 31, 11:13 AM
  • Laura { I especially like the reflection on the teamwork! } – Oct 31, 9:55 AM
  • Laura { Love your reflection on the video making! Hey, I just bought that same tea! You won't die.... glad to see you lov'in it 🙂 } – Oct 31, 9:45 AM
  • Milena { aahhh we all really feel like this I think 😀 ... maybe the teams for tiny houses can establish our own Project Communities Village above... } – Oct 30, 11:24 PM
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