NOTE: This is a full archive for the Project Community: You & The World (2014) please see the main site for the most up to date information.

Posts From Group 1
Once this group convenes and develops its project focus and team name, this will tell you more about this group.

Supporting Online Communities and Networks

Using online communities and networks in an innovative design are really useful. These things help to reach people with the same interests as yours so they can help and support your project! For example in this course apart from the common networks like FaceBook, Twitter, LinkedIn, etc.. I’ve learned about really effective networks to help  projects to raise like:

Kiva Zip is a micro-lending website. Kiva became famous for enabling anyone with an internet connection to lend as little as $5 to alleviate poverty. Kiva Zip takes this model even further by making it possible for lenders to send funds directly to the entrepreneurs they support.

Kickstarter is a new way to fund creative projects. It’s like a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people.

Applied to the right online networks it’s important to have some principles to make it even more effective like: 

  •  Good and clear visual communication (Facilitate communication!)

A good and clear communication will facilitate the communication with the members and possible new members to the community. It can also call attention and make a good impression.

  • Encourage Repeated Exposure (Boost it!)

Make the community and its activities repeatedly visible to members so the member identification with the community will increase.

  • Provide Objective Information (Be authentic!)

Group identity can be enhanced online by giving people lots of information about target facts like ‘what’s the community?’, ‘how do they work?’, ‘where do they are located?’, ‘what do they want to achieve?’…

  • Apply Marketing Strategy

Like learned on week 7 it’s important to choose a marketing principle to guide help on the way you interact with each other and how to make the most of that.

A good an interesting point still unclear (for me) is how to use online multi-media presentations to improve all the principles said before. And that’s what I’m up to on next weeks lesson!

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: Project Community

Crowdfunding

Hey,

As the end of the module is becoming sooner and sooner, our work is getting clearer. Indeed, we are now starting the final step of our project, the video. But enough said on our progress, let’s talk about crowdfunding.

Crowdfunding is the practice of raising money from a large number of people interested in the service you want to create, usually done via the internet. It is fueled by three actors, the initiator, who needs the funds, the group that supports his project and last but not least the platform that makes raising these funds possible. 

Seen as an easy way to get funds for your project, crowdfunding is a pretty nice concept, but the thing is that people that put money into your project then expect some kind of service in return.

That is why in the world of design, crowdfunding might not be the way to go, because when your project doesn’t involve some kind of service the fund raiser will be able to profit from, you might not get any funds at all, or even after you get them people will come back to you and ask for their money back.

There is a good side to it though, for instance crowdfunding gives you and your product so much visibility even before the product is created that you will spend less time trying to get that visibility. 

Good or bad, the concept of crowdfunding is working very well, in 2013 its industry grew to be more than $5 billion worldwide.

Crowdsourcing is a similar concept (that includes crowdfunding). It is the process of obtaining services, ideas, or even content through the help of a large community such as an online community for instance. 

The crowd sourcing platform (99designs is an example) acts as a middle man between the client and the designers. So not only does it give various companies an easy way to innovate in the graphic design world by putting them in contact with multiple potential graphic designers but it also allows those designers to have a chance to work for the biggest companies in the world. 

Although it seems like a win-win situation, the words of Dan Ibarra, co-founder of Aesthetic Apparatus (a design studio) raise an important point. He states that “99designs is something akin to a Walmart […] It’s not necessarily dedicated to bringing you good work, but to bring you a lot of it. That’s not necessarily better.”.

I completely agree with Ibarra’s statement because I believe that quality is way more important than quantity. Something that someone thought about, and spend a lot of time working on will always be better than a lot of various product made in a hurry to please the client. 

Peaaace

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: Projcomm group1

I work with floating people

This course made me reflect about the relationships between the elements involved in the system of the online communities for innovation. I specified "for innovation" because the goal changes the structure of our web constructions. Let me explain this better;

THE GOAL

Online communities are generally a subjective system (this is also important, each person has a different online community) created by an individual and a bunch of weird people floating in the air. I know it is a creepy description but it works. Well, I can interact with these people through different means: social networks, blogs, wikipedia, crowdfunding websites, etc… nothing difficult here. Now, think to this structure, it misses something. It’s the goal. Without a goal it is pointless to use it! Different goals will change the shape of the community involved. If I am feeling alone and I want to find new friends I will use different networks to reach a selected number of floating people (I am alone, not desperate) and then I will change the relationship into a face-to-face one. On the other hand if I want to chat with a friend I just need to reach her/him and communicate (or her/his mother, father, sister, dog if she/he is not answering.. No, I am not desperate).

Now, let’s change this goal with a "design goal". Our project is a perfect example. Yes, I have a NGO but I can just take its purpose and translate it as my goal, it will make things quicker. Well let’s analyse what I learned about this love triangle: me, the online community and the project/purpose.

               

THE NEED

First, very important part is the need. Floating people have to express a need that could involve my project, my service. There are two different ways to approach this element. You can “feel the need” and design a solution or, and that’s our case, create/adapt the need to your project.

That could sound deceitful, but it is not (if it is not done by Apple). Look at our NGO, few people really think a Tiny House Community is a solution to a need, however the space on this world is decreasing and we are overusing our resources and that’s a problem, that’s a need. Money is also decreasing and we are living over our possibilities, that’s a problem too! "Creating the need" means to make these people aware that there is a different way of living!

To study the need we can use our marketing strategies. I love the Purple Goldfish Strategy (not only because of its name). It is all about what can you give that others can’t. In an ocean of red goldfish ( or orange or yellow, that’s the colour anyway!) what makes you “purple”? Merging it with the need you get something to make your difference even more powerful! Indeed if you have something the others don’t and it is something that people really need (or think they need or discover they need) you have a huge potential.

THE AWARENESS

This is the base of every interaction me-community, without it everything becomes useless, it is the crowdsourcing part of our course. Unfortunately we don’t live in a world where investors just knock at your door (or if they do they do it when you are in the bathroom), people won’t help you in your project if they don’t know it. Here we have many different way to make people aware. I continue to say that Twitter is one of the best one, but also Youtube (why not? Make a video and spread it through Twitter, Facebook, etc..). You could also think to more traditional tools. Why don’t use the “creative guerrilla strategy”? It’s a old (but not that old) marketing strategy that involves strong graphic works. In these works there is something that excites your curiosity (the color, a shape, a huge written like “BOOBS” or “SEX"(you see it worked?)), then if you look at them closer you will find all the informations or a message with a website, etc… It is a manual thing but you can use stickers with this kind of messages and spread them around, in a zone or a city easily and it’s very enjoyable to create these kind of graphic works. Returning to web awareness system we also chose to create events for our NGO, to make people understand that these tiny houses are very cozy and clean, not like in TV shows! In this case, probably Facebook is the best events spreading system.

Example of Guerrilla style campaign by Benetton (that in the meanwhile is exploiting chinese children to make clothes. Here it is another important thing for a project, consistency)

THE FINANCING

Financing is an action that you (aware) community does with your project. An important rule in this topic is “nothing is for nothing”. You have always to remember that people don’t give money for free, you have to give them something. On the other hand you have to give them something that doesn’t make you lose money, it could seem obvious but it is not. Fundraising is something precise, you should fix a goal, a number, you starting money, what can you offer, its cost… It is complicated, you have to be very careful when you organise a fundraising campaign and collect/use numerical data and measurements for it if you want to earn money. I have already talked about many other details in crowdfunding/microfinancing in my previous post. I actually didn’t know anything about it before I did this course (really, I was thinking to bag-snatches as fundraising tool before that) so, I think this is a great achievement!

THE GROUP

It could happen that you have an idea but you can’t do it by yourself. Let’s think about a videogame, maybe you have ideas about the story, the effects and you can draw 3D characters for it (you lucky girl/boy, I am not able to use Photoshop properly!) but you don’t know how to link the commands to movements, you have not any experience about computer programming! Well, here you can use again your online community! You can find partners that will help you in it. We learned how to manage a group in our course. For example for a videogame I would recommend you to work in group of three, so you can have a better control of the progress and, as Chris Corrigan said, you are more creative and that’s important for a videogame even if you lose “diversity” but, if you start with a clear idea of what you want to do you only need people who can help you in completing it (creativity). (I thought that a practical example would be the best way to express what I learned)

MAKE IT BETTER (BETTER, BETTER, BETTER…ok it is not about Beatles)

This is something I would like to explore. It is about those networks created to share a design idea and to use gathered feedback to make it better. It would be anyway a personal creation because the “deep style” is characteristic of the designer, but functions and shapes are modified by other future users or designers. Many web design competitions work like that, involving the customer/user in the creation of the final object. However the customer/user will give some tips but is the designer that has to translate them in a visual form. It could be very interesting to understand how to use it in the future to create a sort of “crowdesigning" and anyway, it is very challenging. I think that the best way to learn it is to participate or look to design competitions and analyse reactions to each work to understand if they could be valuable in the final elaboration. I would also like to see on the web if someone has already created something like that (we are in 2014, when you create something it is already created… except an easy way to go to gym).

      

  

WHAT ELSE?

Well, this course taught me all these things above about managing a project in an online environment and dealing with online communities. Obviously these are terribly important in our future, people are digitalising their lives (take a train and look around you, how many people do you see with the mobile in their hands? Probably a lot), if we will be able to meet those people on the web and to understand their needs and their thoughts we will be able to create new products that will totally change the world. Old ways of designing are slowly fading away except the strongest ones (that’s why i mentioned guerrilla). We have to find a new space to extend our networks and to link ourselves. The web gives us the possibility to do it remembering to not exaggerate using it. Our lives are here in the real world, not with floating people :) Well, stay connected for next post! I think I added enough pictures on this post, moreover I have in my mind an artistic representation of a floating person but I don’t remember the artist or the name, do you have some idea? See you next time!! :)

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Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: A road to the plain

A future without memories

I decided to make a second post this week because there is a topic that deserves at least an entire discussion. It is also about questions asked in our “syllabus”: what did you learn about technology? how do you research technology? The last question in my opinion deals with our ability to look forward and anticipate what a technology will create and cause in our society.

So, first, probably the most important thing we learnt about technology is that is not only science. It is not immediate, it won’t show itself right away, at once, so we need to research, to reflect about it. Actually this is something most people forget and we make big mistakes. We take and use a software, a system because “it is easier, it is user friendly” and other stuff big companies think we need (or make we think we need) but actually we are wrong. I think that developing the wrong means we are losing a part of our richness (cultural richness).

For example I started this reasoning thinking to the digital photos, we could print them, but we don’t, Why? Because we developed most the digital storages for them then fast printing systems. If I want to print them at HEMA I have to go there, try to upload them (and it is not easy thanks to their crappy machines), wait for some time and go to take them after a while. Why we didn’t developed a cheap, easy and fast way to print them? (I should buy an EXPENSIVE photo printer, the EXPENSIVE photos paper, etc…) We didn’t because it was easier to store them in a Hard Disk. However how many times we lose some of these photos when we move them from an HD to another? Or we think we won’t need them anymore because we need more space, etc etc… And what’s the result? We are developing a future without memories. I can still watch pictures (printed) I have at home taken 15 years ago but it is hard to find pictures of 4-5 years ago!

So that’s another thing I learned about technology, don’t take the easy way, often it is not the best one! Think! Think before deciding how to do something, before deciding software, computer, system, etc… We would have so much more if we would have thought about what we were doing.

Another personal example? Ok, when I was a child (like 20 years ago) I used to listen to my grandpa’s old vinyls. They were really old and the authors of these songs were not famous, I can’t find them on Youtube. Well, I lost part of my memories because we changed through cassettes, discs, etc… without thinking to a cheap and easy way to transfer data, we just thought about an easy way to use them, spreading products that required them. Only in the last transition disc-USB we had computers that could transfer music (but I am almost sure it was a coincidence).

Here is the second answer to "how do you research?". Well, there are many means but the most basic and important one is reflecting. Just reflect. Use Google, Wikipedia, Yahoo answers, whatever you want but after you have enough information just stop and reflect: “is that the best way? What will happen if I use it? Can I use other means?”.

We had many generations just acting without thinking and now we have environmental pollution, Israel and Palestine, economic crisis. Each of these generations destroyed part of our culture in a different way (also improved it but we need to start to think improvements that are not devouring our world). Our generation, is struggling to clean our planet, to fight wars but is creating another problem: we created technology addictions, we erased and gave part of our life and our brain to computers (that are not reliable, did you see Windows 8? Would you really trust it?).

On the other hand we was born in a society that changed quickly and easily, we adapt, we know how to change. Well, let’s change, let’s think about what are we doing, let’s think not only to opportunities of technology but also to its limits. Here is the final thing I learned from this course, I will write it and just finish like that the post, because it is resuming everything and it is better to reflect on it.

I learned that technology is powerful, that it can completely change the world for the better and the worse and I learned that is humankind that will lead this change. 

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Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: A road to the plain

STARRt your engines for the last 2 weeks.

S

So after a few hangouts with our NGO Shorty the assignments for our group got way clearer. When we were starting it was very confusing for me to have an overview of how we can help the tiny house community because in a group of 7 everybody has his own illusion. But now we have a more specified aim (giving tips and solutions for a functioning community). That’s our current situation.

T

We showed our final ideas (things we can’t really influence from here) to Shorty this Tuesday and got a great feedback once again. The last and most important part for us is to make a great video. This is our task for the next 2 weeks… We should not (only) think of it as a thing we have to hand in to get the best grade but as the biggest chance to help the people struggling to fullfil their dream of the tiny house villages. They should be able to use our little movie as a kind of advertisement to enlarge their audience.

A

So with this task we have to split up and make use of everybodys talents. As we want to put a introducing illustration in the video me and Femi Visual Communicators) are heading towards a difficult assignment. It has to be appealing AND easy to follow at the same time. But if we can manage to realize our thoughts and ideas it’s gonna be great. Even if we have to spend parts of our vacation time on it.

R

I cannot say much about the result but I’m pretty optimistic that our group can offer a great video in the end. It would be so great if this and the website the other group is working on would actually bring this sweet community a big step forward. It really has the potential and until the 3rd of November we are going to have long days to make it happen.

Reflection:

Maybe we had some start up problems because the tasks have been confusing. But after all of that gou more clear I just have to say that it’s always fun to meet you guys and as long as we keep the friendly but work-orientated climate in our group we can definately change a lot.

Alex B.

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: ProjComm2014 G1 Alex

Marketing like it or not

Having a brilliant product or idea that perhaps everybody needs isn’t enough to make people buy it. They need encouraging. Whether it is a product you want to make global or a local project you want to advertise, different marketing strategies need to be considered. I’m certainly not a marketing expert, but I do need to consider potential strategies with the group for Tiny Houses. We’ve pulled a couple of ideas from ‘value proposition’ and ‘purple goldfish’ strategies. A value proposition can highlight the benefits that an organization can offer a customer. This could be important for Tiny Houses. There are some misconceptions that a tiny house community is the same as an RV park. Potential customers need to be assured that this isn’t the case and that they can offer them a friendly and well maintained community. A purple goldfish strategy emphasizes that a project can offer a little something different. Maybe we can compare a tiny house community against an RV park or a typical urban street. What can a tiny house community offer that typical housing can’t. 

This course has helped us to couple online communities and innovative design, specifically our NGO Tiny Houses. It is important to establish a designer’s or NGO’s purpose in the early stages to see what they need to succeed and how online communities and networks can help them. There are many online tools that a designer or organization can take advantage of. However I’ve found that having a technology steward can add value to a project, and I would advise Tiny Houses to find someone who can take the lead in building their online community. A tool such as a Facebook group can market a project, provide an outlet to share ideas and organize activities, as well as a means of measuring interest and success through a ‘like’ button. Crowdsourcing and crowdfunding have many advantages for a project. A pool of knowledge can be shared and a new way of funding is helping start ups. These are all very useful for a designer or an organization. I find the most important aspect of using online communities is time. I feel you need to be dedicated with sharing timely blog posts and creating an active online community. If blogging is your chosen online tool, then random blogs with long periods between posts will not add value to a community. It is important to keep an online community interesting and functional, and this can take a lot of your time, especially if you’re one of the leaders of that community. As I’ve mentioned, I also find using a technology steward is one of the key elements to a successful online network. Someone who understands the needs of the community can select the right online tools to aid that community. Tiny Houses would benefit from such an individual who understands their current obstacles and needs. If Tiny Houses grow their online presence and community, can they handle the extra interest? A technology steward can help. 

For the future I would like to take a closer look at how larger companies and corporations use online communities. The past few weeks I have been focused on smaller projects and individuals and how they’re using online tools such as crowdfunding to help them start up. But for a company who is already well established, I’d like to explore how they manage their online communities and innovation. How do they keep the interest up in their online presence? Do they use different tools? Do they have different goals? I’d like to understand these things so I can adapt depending if I end up working for a large company or starting up my own business. Subtle differences may be very important. Research then is needed on my part, maybe I could just ask them?

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: Open Innovator

Learning marketing

Online communities are an indispensable tool for telling the world what that company, NGO or entrepreneur is doing or planning to do. What’s the first thing one does when is curious to know more about any subject? They google it! No business can afford to be out of the online environment nowadays.

It isn’t enough just to be there (just to have a website and a facebook page), you have to do it well. The “Theory of change” strategy I found to be an excellent way to work. It adapts well to that project’s purposes, what ever it is. In Tiny Houses, for instance, we defined the main goal of building a physical community. Well, to do that they need funds, so what can we do to raise money?

With this determined goal we could start to think about ways to achieve it - sponsors, partnership with companies, crowdfunding and creating a start up. Without a well known objective we would not have been able to conduct our work in this path.

Going back a little more in time, we wouldn’t be able to define the goal if we didn’t know really well the NGO we are working with and what they want to accomplish in the end. But also, and maybe more important (because that’s what is going to make the designer’s work stand out) is to figure it out what they need but they don’t know they need - or they can’t put in words to tell us. In a certain way, this is related to marketing - how does the NGO presents it self publically.

That made me want to get to know more about marketing itself. I believe marketing is the connection the company has with it’s costumers, i.e., how to build and maintain that relationship, giving the sense to your client that they can trust you.

To deepen your knowledge, there are many online platforms available that provide free courses on marketing and a broad range of subjects. I recommend futurelearn.com. The courses are provided by top universities, you get to network with people with the same interest, you get feedback and you can even talk to the teachers themselves. Have fun!

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Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: Leticia Fernandez - Project Communities 2014

(Don’t) Look back (in anger)

We are almost there, that’s the seventh week and the project is going to end. It’s difficult to have a resume of what I learned without having a resume of what I and we did and what I felt. That’s why my blog post will be about the whole path during this course and it will be pretty serious (at least I will try to do my best) and not whimsical (discovered new word, I don’t know if it is right, english dictionaries are generic) and funny as usual. I promise I will do a comedy-style post with the last one.

THE SUBJECTIVITY OF FEELINGS

That’s the first point, it is about the link between us, our NGOs and our four themes, a link expressed often as “confusiastic”. It is a general idea that tries to define a feeling that should occur in our progress, however it is very difficult to accept it. In fact the themes can provide different reactions in different people. Somebody can be very sure and enthusiastic about crowdsourcing and confused about work teams, somebody else can be very interested in marketing and doubtful about crowdfunding. What I am trying to say is that is not possible to define with one only word the whole course and all the topics. That’s a first lesson about media and network technologies and knowledge, they are different, deeply different and the common mean (the computer) is not enough to link them in their complexity.

Now, things are becoming more difficult. I think that some themes with some NGOs can cause fear, anger and confusion, not confusiasm. Let me explain it better with our (group 1) example: our NGO is difficultly reachable by an effective crowdfunding campaign. People involved are not “rich” and it is tough to make people donate because you can’t give back something with crowdfunding average donations. On the other hand you can give back something really “tiny” but donations would be too small to reach their goal. They want to build a stable and enduring community so they need a continuous amount of money. Now the theme “crowdfunding” was narrow for us, we needed to enlarge our horizon, our view and we needed to include big companies in our project. However that is not anymore crowdfunding as intended in the theme, we explored “microventure” and startups world. It wasn’t a real problem but it was obviously difficult to understand the exclusivity of that topic. That’s why I think that a theme as “fundraising" could fit the course better. You can include in it crowdfunding but not as only option.

A DACHSHUND THAT PRETENDS TO BE A ROTTWEILER

Big danger in marketing zone. Three strategies: value proposition (ok!), purple goldfish (great, I love this one) and “what can we learn from Cocacola” (and here is the problem). Even if the example of Cocacola could be, reflecting a lot on it and stretching it, useful there is fundamental contradiction (and I think that’s why in group 1 nobody choosed it). That’s something really similar to philosophical disprove; even if you could use it in NGOs (and it is difficult) the big problem is that we are trying basically to compare a HUGE multinational company with a small, local NGO. It is a big generalisation in terms of dimensions and goals, are we sure that we can do this step (even if Melinda Gates says that is possible) and are we sure that there are not strategies that can be more suitable for our NGOs?Moreover watching at the video of Melinda Gates I think that it wouldn’t work;

1- Many NGOs are acting with single events, single initiatives. That makes completely impossible the real time data. Cocacola is continuing to sell bottles every day, they can have precise data and know the flexions of their market. For a NGO is more realistic to collect and analyse data at the end of an event but that is completely different.

2- Local entrepreneurial talent. That’s just obvious, many NGOs (as Tiny Houses) are local. Dealing with local entrepreneurial market is the first thing you have to do.

3- Marketing. Sure, saying it so generally it seems right but can we really compare the marketing actions of a NGO with marketing actions of Cocacola? I hope no! That would spoil NGO goals and existences.

On the other hand the Purple Goldfish Strategy is kinder, is more general, from the small store to, why not, a NGO! I hope that you understand what I mean, we need more adaptable strategies like this one, not the ones tested only by big companies. Here is another important lesson, adaptability over big results. They are obviously welcome but adaptability will allow you to create networks and systems that can be used by more people and help them in a proper way.

DIFFERENT MEANS DIFFERENT USE

Now we can introduce another important lesson about all your work. There is a specific mean for each work you have to do. Passing through the complexity of social media you will have to recognise the useful tools from the fancy but useless stuff (*cough!*… facebook hashtags… *cough!*).

FUTURE STEPS

Now, what I would like to learn more? I would like to deepen my knowledge about fundraising, about startups creation and the ways to start your own business. Also, I would be very interested in the world of online design contests and related community valuation of projects. 

Anyway, now we are finishing our lessons and, even if I gave just some advice about what, in my opinion, was too confused and less enthusiastic, I am happy about this course. It helped us to know how to contact and to deal with a client and we started to understand how are groups working, these are probably the main results and I think that are the best results we could have. 

Well guys, see you next week, stay connected for the last post for Project Community! Bye bye! :)

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Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: A road to the plain

Pros and Cons of Crowdfunding and -sourcing

If you first think of the current situation of our NGO Shorty, crowdfunding seems like a perfect way of solving their money problems. But this is only the simple and naiv way to think about it.

The good sides of crowdfunding are pretty clear:

You can raise a lot of money out of a donating crowd without harming the single parties and this can give you a kickstart for starting of your project.

But this is exactly where the problems are hidden. In my opinion there’s a lot of pressure that comes with , because the people you got the money from do really have trust and interest in your project. That means they also want to see results as quick as possible. And if you can’t present these, the crowd can easily get upset. That’s what you have to avoid in any case.

So if you still want to use crowdfunding, it should really be the last part of your planing so you know your not going to end up struggling to show your donators results.

Crowdsourcing is way different. You don’t take anything but ideas and feedbacks from the people. I think it’s a very useful, if not necessary part of creating a functioning, well constructed community. It’s also part of the second groups work, because on the website they are going to offer Shorty, it’s pretty much about collecting the thoughts of the crowd.

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: ProjComm2014 G1 Alex

Crowdfunding

Hey,

As the end of the module is becoming sooner and sooner, our work is getting clearer. Indeed, we are now starting the final step of our project, the video. But enough said on our progress, let’s talk about crowdfunding.

Crowdfunding is the practice of raising money from a large number of people interested in the service you want to create, usually done via the internet. It is fueled by three actors, the initiator, who needs the funds, the group that supports his project and last but not least the platform that makes raising these funds possible. 

Seen as an easy way to get funds for your project, crowdfunding is a pretty nice concept, but the thing is that people that put money into your project then expect some kind of service in return.

That is why in the world of design, crowdfunding might not be the way to go, because when your project doesn’t involve some kind of service the fund raiser will be able to profit from, you might not get any funds at all, or even after you get them people will come back to you and ask for their money back.

There is a good side to it though, for instance crowdfunding gives you and your product so much visibility even before the product is created that you will spend less time trying to get that visibility. 

Good or bad, the concept of crowdfunding is working very well, in 2013 its industry grew to be more than $5 billion worldwide.

Peaaace

Posted in Community, Group 1, Students
This post was originally published at the Project Community blog: Projcomm group1