NOTE: This is a full archive for the Project Community: You & The World (2014) please see the main site for the most up to date information.

Posts From Group 6
Once this group convenes and develops its project focus and team name, this will tell you more about this group.

applying online marketing

All this diversity of tools is created for online marketing… Why do we need so many different tools? Which ones we should choose?Why…? How to use…? A lot of different questions appear in my.. and I believe every online marketers’ heads..

These are the questions I tried to find answers to, during the lectures.. I am still not sure if I have a clear overview of online marketing, but I am secure my knowledge increased a lot..

So, why? Why do we need so many different tools? There is the website called “internetlivestats” which purpose is to count the number of internet users online and the last data shows that 40% of world population has access to the internet. This 40% contains of different people from different backgrounds, with different values and needs. That’s why we need so many tools.. in order to meet everyone needs.. 

In our project we need to meet our NGO needs.. What I found out interesting and I could suggest our NGO is Pay-Per-Click (PPC) (also can be called cost-per-click) internet advertising model which lets to sign up for cost-per-click scheme which means that you don’t have to pay for your ad placement unless someone actually gets interested in your ad and clicks on it.

Also, i found out free tool called Hootsuite for managing information online. It is presented as one of the most popular information managing tools but for me it is something completely new. This tool can be used for company website (with big data collection) or for personal social media management too. It enables you to quickly post to all the main social networks and review all conversations and messages in a clear structured way (categorized by different social networks).

Every business should consider online marketing tools, because every year online force becomes bigger and bigger and more people will look for what they need online. Internet completely changed the way people get information, also the way people communicate and even the way people do shopping… 

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: D o m a n t t t e

Who wants to crowdfund me?

Nowadays it seems easy: SiGN UP, LIST YOUR FUND NEEDS and

                       YOU JUST STARTED YOUR BUSINESS!

I would like to share Chance Barnett’s (Contributor at Forbes magazine) definition of crowd funding which says that “Crowdfunding, at its essence, is exactly that — connecting “crowds” directly to those who need funds.” I found this definition very accurate, it just back up the saying “simple is genius” again..

From my point of view… i call crowdfunding awesome when it comes to real art and design.. For designers it can be difficult to start their own business because crazy and unusual ideas can be misjudged. That’s the main reason why crowd funding is perfect opportunity for designers. Designers who use crowd funding can not only have direct access to information and business opportunities but also opportunities to innovate and think and create ‘out of the box’. Also, searching for different investors and managing them is time consuming, while crowd funding gives an opportunity for starters to raise money in one investment. On the other hand, the advantage that crazy and unusual ideas can get funded more easily makes it disadvantage, because then stupid ideas can get funded also (sorry for aggression)…

So…. guys, maybe let’s sign up on Kickstarter? Or you know some better companies for that?

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: D o m a n t t t e

I Usually Say Stay Hungry but Today I’d Say STAY AWAKE

It is the last week of this module and I have to say I am very very very tired to the point that I’m stupid.

image

If you want to know what I am like in this very moment, this gif is on point.

(Source: originally Photobucket, found on Google)

I think I disconnected my brain with the rest of my anatomy and my grammar is going to be really bad starting from this sentence as a result.

image

 And I laugh at pretty much everything tonight, like this gif I casually found on google.

(Source: Google)

Alright, time to get serious, I chose the original prompt rather than the alternative one. For me personally the most relevant theme for our NGO and for our project is the 4th theme which was: 

Week 7: Theme 4 – Marketing/User/Customer Support Communities

First of all, the theme implies a marketing strategy and the strategy is about gaining access to potential users. Our project is about having people gathered to share their ideas and stories to each other and in order to do that one needs to be experienced and is actually committed to the website itself. So it is really important to find the right users for this project.

Secondly, it talks about users’ feedbacks, feedbacks are really good for every aspect in life (here’s why!) and it plays an important role as well in our project, in fact we have to do some experiments with the webpage and select the right approach for our users (this is a long term to do list for our NGO). In this particular case we need feedbacks and comments, whether the approach works or not, is the webpage good enough or needs some improvements.

Lastly, because our NGO has been busy for the past three weeks it’s really important for us to research about customer support communities and see if we could implement the ideas we have in our mind to real life.

"Who or what you think will play a key role towards success during the process?"

Us.

(Source: ign)

I think as long as we go together as a group and respect each other and each other’s opinions we’re going to solve this and go through all of the problems, I learnt so much from this group work and I even improved on certain things especially I learnt to just say my thoughts even if it sounds stupid. Back in my country (at least where I grew up) if we ask “stupid” questions they’d yell "Do you know how to think before you open your mouth?" at us so I’m so used to shut my mouth although my thoughts are screaming around, but because of this experience I realised that every idea, every question, and every thought is relevant to be said out loud.

We came to a conclusion that we are still going to assume things for Maarten because he has been busy but we do know that he is a man with a big vision and we are assuming things about what he would like based mainly on his vision. We talked to him thrice and we actually could grasp what he wants for this project and we finally formed our advises which you all are going to watch it on the video :] <—- that is a smirk, just so you know.

That’s it for this week, have a nice day!

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Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: For Informations

using the right shoes to achieve your goal

I think it is crazy how 8 weeks in,we have finally started clearing everything out in project communities,to be honest,i knew that we would finally make it,but i never thought that it would take up so much emotional,physical and mental investment. 

our video contains valuable advice for our client,on how to improve his webpages, CNCPTMKR and SIN (Social Innovation News)

having been metaphorically “in Marteen’s shoes” throughout the course in order to locate the problem and come up with a solution for it,we decided to make shoes the main theme of out video.

walking in Marteen’s shoes we will walk towards a solution for his problem

now i was kind of thinking,don’t the shoes symbolize the means you use to achieve your ultimate goal? success depends also on the shoes that you wear to get to where you want. you can’t wear high heels to go rock climbing,and you can’t wear rock climbing shoes to go clubing (well techninally you can,but your outfit isn’t going to be on point)

(don’t even talk to me if you don’t like these shoes)

the point,and the main piece of advice that i think we need to give Marteen is to always choose wisely the means he utilises to achieve his goals. use the right online tools to attract people to his website,use the right ammount of enthusiasm to keep them frequent, find the right shoes to inspire more people to be like him.

those were (sadly) all of my thoughts for this week,for more of our group’s amazing ideas,watch our video!

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: Maria Koene

3…2…1.. ACTION!

Hey there!

Even though, the course is almost over, our to do list is longer than ever! 
Preparing storyboards, deciding for techniques, making appointments for recording the voiceover, writing reports aaaaand so on… it’s really a LOT to do!

image

source

But starting from the beginning: As we had all our content from the syllabus and our research together, we started making decisions on what we want to show and explain in the video and what is not that important and should just be mentioned in the report, which we’re giving to our NGO. Even though, we had some discussions on the exact content, this was one of the easier steps. 

We elaborated a script with the content for the narration and started brainstorming on how we could visualize it - what was not easy! 

Firstly, we decided to use Prezi and Screencasts to make a very informative video, but then we had another hangout with Nancy, where we got piles of inspiring ideas, so we blew our prior idea off and started all over, in order to communicate our advice in a more „entertaining“ and storytelling way, by using Maarten’s shoes (or at least a pair, which could be his), to show, that we stepped into them, when working on the challenge, trying to see the things as he does to meet his expectations as well as possible! 

image

source - NO, those are not Maarten’s shoes! 

We also made slight changes concerning our techniques: we added Stop Motion for the shoes and animated screenshots (?! - sorry for my not really professional expressions, but I had and still have not much of an idea about videos and how to make them, except from just pressing the button with the red circle on a camera) to “show” our ideas while explaining them.

After that we did some research on storyboards, also by watching the videos in the week’s syllabus, and started designing ours, in order to get a better idea of what our advice-video will look like. But this assignment took us ages, as we couldn’t decide which option would work best or which technique would look better… 

But somehow, we’ve managed to finish our storyboard and it doesn’t even look that bad! When we checked it with our tutors, we had to make some small changes to make our video more „human“ (= VERY easy to understand). So we tried to explain each of our steps very precisely, but because of this we also had to make some cutbacks in the introduction, to keep the time limit. 

All in all, I was really satisfied with our preparation work, but now it is about to realize it, what will be even more difficult as the steps we’ve taken before… 

But I think it’s mostly about organization, to succeed: to schedule enough time, to have the right technical devices, the requisites, enough helping hands and a nice voice (which will be provided by Jennifer).

Looking back at the video making process, we’ve made so far, it’s been interesting, as I haven’t experienced this work before, but it was also a lot of work with even more little „design“-decisions to make, which we haven’t really thought of before. Though, in the end, I really enjoyed the process and can’t wait to see the end result of our work and our NGO’s feedback on it!

But now, I have to go back to work - see you soon!

 

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Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: maggie's projcomm reflection

Quote by Hellen Keller is perfect to describe my point of view about working in teams. He says…

Quote by Hellen Keller is perfect to describe my point of view about working in teams. He says “Alone we can do so little; Together we can do so much”. Projects are always more successful when they are done by a perfect team. Why? I can explain it very simple. More diversity in group -> more different skills + more different ideas (which comes from different backgrounds). A lot of different ideas needed not only to consider them but also in order to inspire each other. On the other hand, I can also disagree with the first part of the quote : “Alone we can do so little” because to be true I am way more productive when working individually. But i would not be that productive with only my own ideas. 

I am pretty sure we are doing great with our project…because we have amazing leader.. that’s why..

Second part of this illustration describes our group perfectly.

image

Even if our Maggie is bossy sometimes, she is a LEADER. 

The team she leads (yes, I am talking about my team) has where to improve but let’s start about where we have improved already!

We are good at sharing! We always tried to share as much of information as possible but we did not have a right online network tool for that. We started to use Slack and it become way easier to share information, communicate and plan.

Plan! Exactly! Planning is the second thing we are good at. Most because of our leader/manager Maggie who makes a schedule for our activities based on our activities plan.

Where we need to improve is.. thinking out of the box!

We can improve it by brainstorming more, sharing ideas, creating and working together or also by using thinking techniques! I know there are some techniques explained in one of our study course books. Guys, maybe u already tried some?

So…. Maybe i should go have some thinking sessions?

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: D o m a n t t t e

from the periphery to the core!

Hello hello!

As this week’s syllabus is already the last one dealing with content for the video, it’s time to look back at the previous lessons and reflect on what I’ve learned so far. 

source

When I started this course my technological knowledge was not really existing, but after hours, of confusion and also confusiasm,  learning about technological stewardship, online tools and structure, crowdfunding, crowdsourcing, marketing, the communities out there and much more - I’d say that I know pretty much about this issue now (I’d give my online-community-knowledge now a 6 on a scale from 1 to 10, as there’s still a huge terrain to discover and always a little more space to improve ;-) ).

But the main thing that I’ve learned about online communities is, how online communities influence the daily life. They’re not only nice for the daily portion of entertainment, but also for work, to connect and reach out for specialists, or join an online community to discuss a certain issue and get other peoples’ opinion. So online communities have a, for me, unexpected wide use and different purposes, which can be really helpful and supporting, but also, when it comes to sharing the beloved kitten videos, a little bit distracting. 

I also found out, what I have to pay attention to, when it comes to designing an online community: the most important part is to encourage people to contribute and join the community, as well as to convince them to be proactive and ask, if they have any questions. (Remember my blogpost „wanted - online tools for dummies“? - I really had to laugh when I found this, while doing my research about encouraging people to participate to an online community!! )

Furthermore it is very important to keep the online space as simple as possible, like having an easy to use commenting or chatting tool, a good structure, not too much information per site and a clear and „primitive“, but still professional layout.

As we’ve now gathered so much information on online communities, I’d like to spend some more time applying this knowledge, so as to contribute and become an active part of an online community. 

source

As Nancy explained in our last hangout - there is the periphery (ca. 90% of the community) who are just observing the discussion, while the other 10%, called „the core“ are producing the main content of it. ( I think this is called the „legitimate peripheral participation“). And that’s what I want to do next: get more effective and active, find communities I can join and be a part of, with the target to make the step from the periphery to the core, because as I’ve learned in the last month - there’s a lot of useful stuff out there, just waiting for you to come and pick it up.

so, what are we waiting for? - let’s go!

Thanks for reading!

 

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Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: maggie's projcomm reflection

Learning Progress!

We are getting closer to week 9 which is the final syllabus of this module and the presentation of the advises for our NGOs. This week unfortunately we were not able to contact Marteen and to schedule another meeting because he has been busy; although that, we have noted down the things that we’ll put on the video for the final project.

What we did was summarising what we learnt from each syllabus from the first week until now, by that we were able to collect our thoughts for the video.

The power of teamwork!

(Source: hiremeimemployable)

I learnt a lot throughout the process, I didn’t know that online communities play a big role for this project and for my future project with a client or clients. I would say that I was so simple minded before this. Online communities could help us in many different ways, some provide good informations such as their knowledges and experiences as professionals that can help other people; some provide a place for us to communicate with other people and we can ask them about their demands and what are they want to see from us designers.

Some sites like innonet even says, "Do you need new ways to plan and evaluate your programs? Do your grantees need to know how to build a logic model? How do you measure success for your program area? Are your goals aligned with your funder’s goals?"

I think if the consumers show the designers what they want, designers sure can design the innovations they are requesting and everyone is happy.

(Source: Google/Tumblr)

Our biggest problem with our NGO is our NGO is so busy it’s so hard to schedule a meeting or even contact him. But we figured out that assuming is the best way to get through this phase. We learnt that asking him directly “Is this what you want?" keeps us to remain going on this project.

It wasn’t that hard to assume what does he want because we have informations about the project, about the NGO, and about the goal itself.

I would like to learn how the outside world works, such as how do companies make people buy their products and how do enterprises impact the world with their products. I’m always curious about how this works but the main reason I want to learn those is because at the end of the day I want to have a brand and a company; and in order to do that I need to know several things, I can’t be ignorant.

"Always." - Severus Tobias Snape

(Source: Wordpress)

I’m already searching for it and reading about it online, I also would look for a book about how innovative designs’ world works; and I hope I will learn it during the lesson in projcomm! :)

Have a nice day!

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Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: For Informations

marketing and crowd manipulation.dance my puppets!

it is week 7 of project communities,it seems like we are so close to our goal,yet still so far away. Dealing with clients at first seemed like an easy thing to do,find what they want,and work on it.

But unfortunately it is not like that at all. 

All sorts of misshaps can occur during the time you are working on a project for a client.sometimes the product might not be what the client wants and you have to start all over,sometimes the client and you don’t have the best of relations,sometimes you are just not fit for the project you’ve been assigned to do,sometimes misscomunication happens,aaand sometimes comunication does not happen at all..

"what do you do when a client is unresponsive,or too busy to answer your emails?"

i think i speak for our whole group when i ask this question. well. seems like all you can do in this case is assume what it is that your client wants and go with that. this is the answer tutors and experts gave us.

but "assumption is the mother of all fuck-ups" is what one of the other tutors told us.

so what is there to do? how can you assume a person’s needs without messing up greatly? a professional cannot make something that isn’t exactly what the customer wants

for example,a big corporation asks a hitman to kill a very persistant journalist that is about to find out the truth about the illuminati secret society hiding behind their success. will the corporation not specify the name,characteristics,adress and other personal details of the journalist?

what if the corporation does not provide the needed information? is the hitman supposed to look up all the journalists in the area and ask the corporation for each and every one of them if this one is the target? and is the company supposed to just sit there and be like “no,no,nope,maybe,no,not this one. YEAP THAT’S THE ONE”?

my point is,i think that the customer has to know exactly what he wants in order for the designer to create it and make is as good as possible for him. this way both parties get what they need.

image

anyway. this week’s theme,i feel was the most interesting so far,marketing has always been a very interesting field to me,since it involves psychology and crowd manipulation. 

people say they hate how big companies manipulate you into buying their products but i truly find it fascinating how they manage to get so much attention in such subtle (ok,sometimes not so subtle) ways.

learning the basics of marketing and product presentation is something i really want to do some day,not only because it will grant me some immunity from falling for marketing tricks,but also because i can incorporate them in my designs and get the public’s attention

that is all i have to say…for now.

till next week,cheers!

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: Maria Koene

My Online Space

Here we go, my profile in Facebook - the website which goes to my top 3 or top 5 most visited ones. Facebook is the only one website I use where I interact with other users, another websites I use are designed to collect and share diverse information. For example I browse in www.stumbleupon.com or www.boredpanda.com. I use those websites not only to gather information for my studies or work, but also to relax my brain from thoughts. There are a lot of different websites with the same purpose as mine mentioned but I chose these ones because I find them the most real (by saying “the most real” I mean that I find almost every article interesting for me in different ways. Maybe the creators’ of the website target market is people with the thinking like me). Guys, you should check those websites, we are studying the same programme for the reason!) By the way, maybe you also know some ‘cool’ but useful websites I can browse for the information in?

Furthermore, I use Slack, but its not MY online space, i can call it OUR online space, because I use it with my group only.

In order to find out about what’s going on in the world from other angle i used to use 9gag, but now it’s not funny anymore. 

Posted in Community, Group 6, Students
This post was originally published at the Project Community blog: D o m a n t t t e