The first time I read the word crowdsourcing I wasn’t concentrating much so I read it crowdsurfing, which is pretty much the same if you think about it. (And it’s a lot funner to say surfing rather than sourcing, am I right chaps?) :)
To understand why crowdsourcing and crowdsurfing is probably the same stuff, you need to know what the original word means. Crowdsourcing is, by definition:
The use of this word have risen since 2010, if you’re curious about the history of this word, here you go: (what is crowdsourcing)
(Definition source: google)
I said earlier that the two words: crowdsourcing and crowdsurfing, are similar to each other anyway because it is about obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. It’s like going in and surf the crowd itself to obtain relevant ideas.
Anyway, I’m feeling to talk about the question that popped inside of my head, “Is crowdsourcing necessary for designers and innovators?" and to answer that I need to list the good things crowdsourcing offers. First of all, crowds. The crowds would be willing to help us anytime they want, because there are a massively high number of people, so in other words they are available anytime. Crowds are like the main target in order to sell our innovations, by crowdsourcing, we’d build relationships with the community we are working with. Relationships lead to networks, networks are needed by professional selves, by having networks we are having people we can trust and having people who can help us promoting our works.
Lastly, it’s cheaper. Of course it’s cheaper to ask online communities to obtain informations for us instead of hiring professionals. I don’t have to say much, the word cheaper is already powerful; plus, people usually expect foolish things if they feel like something is too expensive, so cheaper is better.
I would say the reason some designers don’t use this method is because of the cons of it. It doesn’t matter how good somethings are, it’d still have flaws. The main disadvantage interestingly mirrors the main advantage (the cheap part): cheap labour results less credible product if compared to professionals, of course. Professionals have experiences, expertise, and they are dedicated; on the other hand, online communities do not have these things.
Sometimes when people don’t have too much time they tend to avoid methods that take their precious time. Crowdsourcing could take some time because we have to manage a large scale of people and sometimes management takes your time to think of other things, design ideas for example.