NOTE: This is a full archive for the Project Community: You & The World (2014) please see the main site for the most up to date information.
This quotes truly reflect the situation that I’m currently facing. This week we’re assign to make a multi media presentation about our NGO (PAGE). And we did some brain storming, and found out three types of media that we could make. First of all we’re planning to do a stop motion using clay and paper as the main figure. Secondly, we make a video based on real life recording. Last but not least is a concept from “draw my life” inspired by youtubers which using a white board and recording it, or another alternative is by using a application which is available in the internet.
With severals discussions, we’ve conclude to choose the concept of “draw my life” (option number three). The reason why we choose this is because our basic aim is for promoting our NGO which is PAGE and show to our customers our objectives and aims. By using this media we’re able to attracted them easier since that this media is now trending in the virtual world and that many companies are also using the same technique.
Moving on, our first step we decided to make a story board first so that our video would be well-structured. Here is a photo of our story board.
After this process we’re writing the script based on power point since that it would be easier to present, then we finalised it using a real script. For our voice or vocal, Ava (one of the member of our group) is the most suitable person to cover our presentation since that she’s American, and with her American accent would help our audience to better understand our video (Since our target audience is also from North Carolina, America).
During the process of making the video, we have experience some problem regarding the recording. We’ve decided to use virtual board for our plat form since that recoding in real white board in real life would be harder, and that virtually as individual we can do it in our own home (which is more efficient).
For me, I had difficulties in editing since that when using virtual sketch, they have made frequent mistakes and that we have to do a lot of editing. So me and Elle decided to split our job so that I could to half of the video, and she will do the other half. It took around 1:30-2:00 hour for us to finished editing. It was surprisingly fast, maybe because we had a good working environment (we did the editing in Danny’s place)
So here is the link for our our Video!!!
I think that overall we as individuals have our own role to play in this project, and It turn out pretty well especially we’re a large group (7 people). And as the only male in this group, I can get along with the others, at first it was awkward, however over time I get very comfortable with them and the result is satisfying!
I hope that I can work with them again in the future, It have been a great experience!
When it comes to marketing, it distracts our direction of mindset to how to sell it. Familiar with online shopping? Most stores, big or small, are using this method to reach more customers.
Even if PAGE do have a website ( www.carolinapage.org ), their existence is still far away from being known. Now it’s time to get people to know more about it. Remember that we are focusing on getting volunteers locally, so popularity isn’t really an important factor.
This goes back to Nancy because we knew about PAGE from her. How did she found out?
It started with that one question…
As she have became our guide as ideas and development, we had another video meeting with her. She said that she knew PAGE from Elizabeth, who happen to be friends with her.
And one more…
How did you build relationship and manage to keep it going on from various networks?
Well, because they are friends.
I do personally believe that when you make friends with someone, especially a good one (they are hard to find), you will build a continuous relationship. As for teachers, there are many people and not just teachers, who are willing to teach other people. This evaluates that the moment when you communicate with outer communities, you build relationship. This should not matter to our program because volunteers will definitely build a strong relationship with the girls as they continuously keep up with the lesson and introduce interesting topics.
Therefore, we decided to arrange the program into separate categories in this sketch below
What are your design principles for designing and fostering online communities or networks based on your experience in this course and your project?
Based on my experience with the process of project community ideas so far, I found some design principles to formulate a better way to handle online communities;
This principle will be use as our method of finalizing our last project; video. We created a script to make the process of the video more convenient and efficient. To keep the productivity alive, we suggested to celebrate it right after this whole course is done by having a lunch/dinner together or hangout somewhere. As a student, i have to participate in a teamwork and we have to show consistency in our work by being aware of the topics we have learnt each week. To keep our originality principle, we have to constantly remind ourselves to focus on our ideas of our program. The Digital Literacy Program itself is our original idea. The theme of our video will also be original, and I decided to make it cute for The Pickles.
To link this with the topic, as we students knows less knowledge about the business world than elderly or any businessmen/women out there, I want to learn how to create/offer something that interests customer and goes viral. This will make me become a great innovator/designer.
By doing so, I will personally discuss these with my parents because they are also businessman/woman. I will also initiate on experiencing a part-time job, participate volunteering events, and some other activities that could help me develop my business skills.
Since this is a project community course, we as students do things voluntarily. Think about charity, donation, “free”, etc. As innovators/designers, we don’t mind to think about what matters to our client.
Social media have been controlling our method of communication indeed and I do space out a lot of times while contacting my friends. They usually got irritated and say Are you listening? Do you understand what I’m saying?
Other than Facebook, GoogleHangout have been influencing our method of communicating, we decided to explore a little bit more about the usefulness of it. This is how the idea of Digital Literacy Program came up.
As we are getting more insights to Google+, we decided to create a circle in there. It is easier to share videos privately within a group (any size) by Google+. Therefore, we don’t have to publish them to youtube before sharing the link in our Facebook page.
DIGITAL or PHYSICAL
If you’re talking about ethics and respect, physical meeting is the answer. I personally do prefer face-to-face meeting if I have to discuss something with my group because it affects my level of productivity and motivation. If you’re talking about involving outer community, virtual communication it is. We have as well experience a hangout session with Nancy White during our class assembly. It have been a successful method of communication.
But why do we suggest Digital Literacy Program if I, myself, do not like the idea of virtual conversation?
Remember when you were a little kid, you were constantly taught to Listen to your teacher? If we analyze a deeper thought towards psychological factor, we see teacher as a respectful man/woman. So, students will not be distracted and they will pay attentively to listen during the lesson. This is how we think the program will most likely to succeed, as I have also show a proof of our virtual-conversation-with-a-teacher experience above.
Since the program is focusing on getting volunteers, we contacted local universities who are willing to voluntarily teach these girls of PAGE. To link those technological tools with crowdsourcing as a method of marketing, we use Google+ as our platform for the program.
In my own opinion, I think cultural differences do differentiate preferences of tools. However, this is not a big obstacle for a method of communication because even if you are new with (any tool), you will be able to get along and participate the conversation. And if some people are sticking to their preferences, we can always cooperate with them. After all, we as students are here to learn and as innovators/designers are here to listen to what our client needs.
I love traveling and I had a thought of becoming a stewardess just because of it. In this case, I am digitally traveling; my group and I (six stewardess and one pilot) arranged a hangout meeting with our NGO partner; Elizabeth McIntosh from Madison County and also Nancy White from Seattle for further ideas and development. Getting to the first step; we have reached our NGO client, who is PAGE (Partnership for Appalachian Girls’ Education)…
And one more step ahead; developing ideas…
Communication these days…
The method of communication is virtual in this current century we are living in. Smartphones/devices is the amoeba. Without it, we are missing a lot of new things. I usually reach my friends and family through LINE or WhatsApp for text messages. Video call is the most trending method of communication because you get to see each other’s faces and it is pretty much a magical little thing. FaceTime is the most practical way of video conversation, in my opinion, and most people use Skype for it. Lately, people have been addicted to SnapChat, which is a 10 second max per one-take video or picture (or what they call it #selfie nowadays). However, in this project, we decided to use a totally foreign method; Google+ for project-purpose conversation. This will then, add some experiences in using a new tool; Google Hangout.
Conversations lead us to new informations…
Spidergram is a useful chart to picture the difference between what we know about how strong the activities of the online community are rated and how much they are supposed to be. By knowing the differences, it can help us further to define our goal by focusing that particular area of activity. For example, by the spidergram above, we need to focus on cultivation (growing the community) and context (internally-focused). So, our plan is to focus on raising awareness within the local community.
We as unique designers are willing to help by creating impressive ideas for PAGE. We have to keep in mind that we plan to raise awareness locally. Although we are not familiar with them at the moment, we will!
To make our research work efficient, we decided to divide tasks;
there will be two or three people working on these…
more information about PAGE, more information about learning program from local institutions, more information about video method
Again, talking about communication, based on cultural differences, it affects what kind of tools we are using to reach international network and how familiar are we with these social media. Therefore, we decided to stick with Google Hangout.
What does it sound like to you? A secret identity? *Nah, stop being so overly imaginative, Elle.* But I’d like to think about it that way, let’s make something fun out of it. This time it’s about how communities and networks can support your work as a student and a designer/an innovator
This brings me back to one of those days in our introduction week, when we were asked to sell jewelry out of shoelace and wooden pendants. One big mistake that my group and I made was focusing too much on how to create something beautiful without knowing what the client wants. Therefore, we couldn’t sell what we designed in the beginning. This is where the starting point of project community is; getting to know who your NGO is before thinking about what you want to offer. When it comes to the fields of business (career), customer is the KING.
Us vs. Them
First thing first, we, as students, are working as a team. What brings us here altogether? We, as innovators/designers, are willing to offer creative ideas to our clients. Why working in teams? we, as students are here to learn by participating in the whole process and as innovators/designers are here to develop ideas from each of our different field of concepts. You see, not all designers are the same. In this case, there are an architect, a stylist, a videographer, a creative director, a concept maker, a researcher, and a manager. Together, great innovators/designers create great things. How can we make a good use of our specialties for someone else? This will take time to find out as we arrange group meetings to gain more ideas and a hangout session or any other method of digital communication with our clients.
Need + Want
It’s easier to define for what you want than what you need. These are two different things. Let us take these two aspects into the account of our learnings. It’s about what we want to achieve things for ourselves (needs) and how can we do it (wants). So, we have to know what we need first before doing what we want. For example: 1. Knowing your NGO; i need to know what to offer so i want to arrange a meeting and communicate. 2. Setting up your goal; i need to make my client happy so i want information and create something involving the fields of technology, food, education, etc. Personally, in this case, as a student, I want to learn so I need to be actively participate group meetings and get tasks done well. As an innovator/a designer, I want to build relationship, improve communication skills, work efficiently because I need to impress my client, celebrate with my members when our project have succeeded. If we can control what we want by knowing what we need, we can create a valuable piece of work.
It’s not about winning or losing. It’s about creative strategy. We are ready to play your game, NGO! Our goal as a team is to build a long-lasting relationship within and outside the community. And of course, to make our NGO client and audiences mind blown with our ideas. CHECKMATE.
ME TIME NOW. This is one of my favorite self-inspirational quotes by Roald Dahl. As for myself, I’d like to improve my skills in videography/film editing by doing the final video project. I’d also like to easily express my ideas and concepts into words with other people because I’m not good at it. I volunteered to the group as the communicator of other networks. I want to improve my social skills because it is one of the important factors that will be useful in the future. I want to build relationship with my group members. Not only that, I would also like to have a little more insight towards different culture (since the group consists of international students). Therefore, I can communicate with various people from different origins and gain knowledge about their authenticity.
This is my last post, so okay, I confess to not always having a clear idea on what was going on with our NGO (PAGE). And I dare to say that this applies to my teammates as well. Because we were divided in small groups and everybody had a different task, none could really have all the information at all times. So, no, confusion never left this building. Sometimes it was like walking in the dark: there was movement, but was is in the right direction? Well, apparently yes, because, in this past week, light reached us; it was really rewarding to see how everything comes together and actually make some sense.
The end derivable for this course is a video for our client that should voice our advice for improvement. And what have we learned about expressing ourselves visually? Make our
brand message recommendation clear for our customer. How do we do that? Identify our sweet spot solution and communicate it properly.
First off, in order to identify our recommendations for PAGE we had to gather and start with clearing out everything in our project. We want to spare Liz of the confusiasm we shared (maybe let her experience only the enthusiasm part) so we organized our information and research into two linked solutions. Receiving feedback from Meggie facilitated this process, as she gave us a pretty important tip: don’t confuse the actions that we recommend PAGE to take with the tools that they should use to do it. Thus, the following are solutions:
The reason why we recommend the focus on the local community and not to go big about it using crowdfunding is simply because currently this is the logical choice for our NGO; think of the ripple effect: it’s a broadening process, so it starts from the small circles and then expands. PAGE is targeting the same process, so, for now, it is one of the small circles, and thus crowdfunding does not make much sense here: it could help a little. But within the area there are three more universities besides Duke that PAGE can collaborate: namely more chances to raise awareness and make use of crowdsourcing. Moreover, starting local means that the process is sustainable because the new developed networks are easier to maintain.
Then, we searched for ways to express it. The organization we are promoting is about young girls and education; the audience we are targeting is still a young one, consisting of mostly university students. Taking this into consideration, we chose to do an animated video and to visualize our solutions through handmade cartoonish drawings. Now, there are a lot of professional ways of doing that, but due to lack of knowledge amongst our group in programs such as Adobe Illustrator, InDesign, etc. we have opted the traditional approach: the whiteboard! Unfortunately, we encountered some technical problems, such as the lack of a whiteboard that is big enough (the University is closed on the weekends and well that would have been a problem if we wouldn’t have finished filming on Friday). Fortunately, Danny remembered not long after that she has actually brought her graphic tablet with her from Bulgaria, just in case. So, being the case, we are now using her tablet! Again, the downside here is that I had less than a day to get accustomed to drawing on something like this (to be mentioned that I have a sinuous relationship with technology); but there is also a good part! (Dizzy yet?) I just missed my night of sleep because I kind of like it! (Now I hope I am at least decent at it) So, following the same division of task approach, there are three teams working for our video: Danny and me are working on the visuals of the video, the technology steward in our group, Melvin, is in charge of the editing of the video, while Maira, Elle and Ava wrote the script. Should turn out right… right?
Till next time!
Did you miss me?
It might be quite the opposite, but don’t worry it’s the last time you here from me, well at least in this form of network activity. Well now, don’t shed such crocodile tears, I’m sure there will be something else even more challenging coming up in the next module. I have high expectations of what our tutors have prepared for us in the following months.
This week we had to create our storyboard that we’ll use as a plan to follow when we film our video. I think that was one of the most useful things that we’ve done for the prototyping of the presentation till now.
Ok let me start from explaining a bit more about the tools we’ll use for depicting our solution. That would be our hands, markers and a camera! And of course the awesome skills of our technological stewards- Melvin and Elle. Basically the video will be in a form of cartoonish drawings that we are going to use to visualize our two solutions. To make it more clear we’ll have Ava to do a voice over that will be matched with our drawings. We’ll use either a whiteboard or a graphic tablet as a plan B. If plan B fails we can always resort to Prezi.
We had already decided on what drawings we should make, but the hard part was actually putting them together, so that it looks as a complete story and sends the right message. This is when the storyboard comes. It made the whole thing more structured and clear. Even though that helped a lot, we still have a couple of sleepless nights to come!
One thing that Meggie reminded us was not to get swept away by the current and keep in mind that the emphasis should be put on the action that PAGE will take in order to become more visible to the audience, not the exact tools they will use to achieve that. We are trying now to get that message across!
Crowdsourcing in terms of gathering people to do something for you in my opinion is the most approachable option that is for PAGE. In order for PAGE to reach a broader audience, first it has to build a solid foundation of peers, that later will be her main support and link to others. Forming the avalanche effect this strategy will later on make it possible for PAGE to start a successful crowdfunding campaign.
But to accomplish that PAGE should start from somewhere. As PAGE’s main goal is to improve digital literacy, a perfect opportunity will be to establish a virtual internship program in some of the best universities and colleges in the local area. It could be conducted in several ways. The program might incorporate collaboration between the universities. They could work together on topics that will be featured in the summer classes and then apply them in real time virtual conversations with the girls. With time this program could be developed into real internships or exchange projects. The virtual learning could be implemented through:
- One on one volunteer chat-rooms- provide personal approach; develop relationships; build up trust and confidence;
- Breakout rooms – they improve the relationship; they are structured and brief; small enough to promote everyone’s involvement.
- Polling – receiving continuous feedback
* Something that Nancy mentioned is that in order to build strong connections and later on maintain them PAGE has to receive constant feedback;
- Whiteboard – Interactive & collaborative
All of these could be accomplished through Google apps that represent a vast variety of options:
-Hangouts for conducting video chats that could simultaneously be streamed and saved on a private or public YouTube channel
-Gmail for e-mailing
-Youtube for sharing videos
-Google + as a social media, where useful links, videos and documents could be shared
- Google Drive for sharing document and photos
- Calendar for assignments
Another idea regarding the virtual program is to implement a virtual book group. This will encourage literary skills and will present bigger access to book supplies. Moreover, it could be also used to continue the tradition of storytelling.
P.S.: Matanee mean see ya in Japanese
So we finally came to the end. What a journey..
It’s crazy to see how in the beggining we were completely confused about what to do, how we could help our NGO, and now we are so focused in our solutions. At this time the most difficult part is to show it in a clear and interesting way to our tutors, NGO and classmates in 5 minutes. Within this group there are people who know exactly what PAGE is and others who have just an idea, and all in common don’t know about our solutions.
Since my group has Roxi (amazing drawing skills haha) we decided to do a drawing filming video, using a whiteboard. Yes, big dreams, but I’m sure that we can make it. If not, there is always a backup plan! We plan to do something like this: https://www.youtube.com/watch?v=QMadAArTucs
So, Melvin and Elle are our techonlogy experts and will work on the editing part of the video, but for now they are helping on structuring the script and seeing how we can come up and film the drawings. At the same time I’ve been working with Ava and Elle in the script, where we in the end will have the text that our American Accent girl will make the voiceover.
While making the script we realized that is really hard to put in words what we have been doing, who is PAGE and what are our solutions in a catchy, interesting… not boring way. Choosing the right words, using retorical questions and metaphorical drawings will be our way to do it.
In this part of the work, something really important was sharing what we have been writing with the “other group” working on the script was very useful, because sometimes they where imagining things that we didn’t write, and to make the video consistent this talk is very necessary.
At the end of these 8 weeks, I can say that besides the subjects we learnt which week, such as crowdsourcing, crowdfunding and marketing, what I’ve learned the most was group work, which I believe is very useful not only in the educational environment but in many other aspects of life.
One thing is: speak out is a very important thing..when you don’t understand something, when you don’t agree with it, when you have another (good or bad) idea. My group is very good at it. We always stop to hear what our teammates have to say, and this is something that don’t always happen with every group.
The other part comes all together: sometimes you have to be that annoying person interrupting when the group is out of focus, remembering the others about deadlines, and to stick the feet in the ground. Because sometimes we come up with amazing ideas, but they’re are not suitable for a certain need or time… Productivity is something that is very easy to escape when you are with friends haha
Have a to do list and stick with it, even if it is late and there is only you and your group at the university. All in all, time is precious!
Hopefully, we will put all these things that we learned in practice and make the best video we can, getting our audience attention by its visuals but also with our ideas, helping PAGE the way we can and worked hard on!
I apply this phrase in most of my lifetime. For instance, my eating habit and working out. Like having a mouthwatering dessert after our main course meal and workout an hour per day because I really love eating fancy food. This week and the last week of holidays we have been very busy with our video making. I literally use my brain capacity for brainstorming for our final projects. But I am actually pretty enthusiastic about it so I gave out my best for the last. I am looking forward highly to the process of the video making part, it’s going to be real fun!
There are two lessons learnt:
1. Productivity. If you are not in a good state of it, don’t bother to start working. Otherwise, we’ll not focus on what we are supposed to do.
2. Plan. No plan, more time is wasted.
Some things that we have to keep in mind:
1. Finish our video by this week, send it to our client to receive feedback, and we can fix what’s wrong, then we have the perfect video!
2. If we will be doing it during the weekends, we can’t do it at THU; we have a great idea where to do it though.
3. Focus on the program that we promote. Details will be explained in the final report.
I NEED HIGH-COFFEE. Although my most productive period is at night, I still need coffee for some more energy. Thank God we have finally have our ideas polished in a script. I was thinking of writing it on powerpoint; the titles will represent the drawings (since we will be doing a drawing video), and then the body represent the speech, which will be presented by Ava. The script then again were edited and modified by Elle (me), Maira and Ava (the AP graduate). Danny, Roxi and Melvin were working on the drawings that can help to visualize the script. The final video will be edited by Melvin (the technology expert) and Elle (me, pretty much have experience in videography). Here below is a little peek of the storyboard.
Some evidences of our hard work… (on the picture; Ava, Danny, Elle, Maira, Melvin, Roxi)
It is tiring, but the process unconsciously lead us to learn something. I believe that in working conditions like this; it will be applied to our daily life someday after we graduate from university or whenever we are done with our academical institution. There will always be one person who takes control of the productivity and keeps the environment motivational (mostly by food), one person who thinks a lot, one person who are more focused on technological aspect, one person who are good with presentation and literature, etc. This differences in a person makes a great group. A great group will therefore, create great things. Most importantly, we are not doing things only out of our personal passion and gifts. Rather, by thinking outside the box, we link these aspects with outer world connection; take a deeper consideration towards others needs and satisfaction. In other words, doing what we love and making other people love what we are doing. In short, it’s not just you, it’s the Society & You.
You might find it pointless and questionable why are we working so hard for this? and in the end, we do realize that the first time we’ve decided to attend IDE course is to be an innovator; we are future-minded people. If you are satisfied with where you are standing and how you live, be thankful to those great innovators who have been working so hard for us. Remember, we will be like them too. This goes back again to where we started and realize how those tiring days are just little things that will make big things.
And what could be the BEST of the LAST?
Clients and audience are more than just feeling satisfied with our final video, good grades, celebrate, HOLIDAY!