In this week syllabus I have learn about the 4 P’s which is the product place promotion and price, which is basically describe how does we want our product to look like (product), which location do we want to assemble (place), what kind of advertisement that we want to show to the consumer (promotion), and what is the set price which is attractive for the customers but also profitable (price). However, thorough out my research I have found out that actually there are 8 P’s not 4, which is process, people, physical environment, and productivity. Another thing that I’ve learn though out my research is that by using online communities we’re able to get customers feedback and also review about our product in a way that it will help us to develop our product much better. Huge company such as Apple use this kind of review to help to identify issues that occur in the product, for example OS X Yosemite just lunched about a week ago and they occur bug in the operating system that made the Internet connection disconnected every few minutes. In this case online communities help Apple to identify their product pro and cons and help them to develop their products.
Image taken from: http://www.cravelabs.com/documents/38014/39141/8Ps-5Ws.png
Another good example that we can extract from the Internet is that the new iPhone 6 and iPhone 6 plus. Since the lunch Apple have dominant the smart phone market, however there are some negative review about the iPhone 6 plus that they are easy to bend. Online communities have post video about the iPhone 6 plus bend test and it’s proven that it’s easy to bend. In this case, online communities could also harm the image of a product and damage their market.
Image taken from: http://i.dailymail.co.uk/i/pix/2014/09/24/video-undefined-219F2CBA00000578-288_636x358.jpg
Although that online community has disadvantages for a company, however it still useful for them since that it would be able to give review about their product and develop it for the next. So personally, I think that online community is helpful and I’m looking forward to made a review blog for my product which have this similar design:
Image taken from: Screenshot in Apple store
I hope that in the future I’m able to learn more about customer demand and market research and how can I know future demands. In this way I could create a product, which can be useful for the community. And I would also want to learn more about types of market research (primary and secondary) such as eq. Snowballing. The reason why I want to know about this is since that I’m planning to be a entrepreneur in the future, its important to know customer demand and how we know that they would but it in the future.
Video of iPhone bend test: https://www.youtube.com/watch?v=znK652H6yQM