In the past few years the role of online communities has completely changed. Not only its implication in our daily life has considerably increased, it also became one the best type of platform to promote anything from a cause to a new product.
Indeed, social networks allow anyone a fairly easy access to interaction with basically the rest of the world. That only makes online communities a nearly perfect platform for innovative design because they allow designers to put there product out there, for the world to see. For instance, nowadays Facebook and Twitter are a better option than creating a website for starter designers. Furthermore, online communities offer more than visibility and promotion to innovative design, they can also be the source of funding for ones project, as we saw last week with crowdfunding and crowdsourcing. “KIva Zip” and “Kickstarter” are two great examples for the concept of crowdfunding, they both allow people to create funding for the entrepreneurs they support.
Lastly, let’s not forget that the whole project we are all working on for weeks already is based on online communities. Indeed, Facebook, Skype, or even Google hangouts, allow us to keep in contact with our NGOs (which are based all the way in the United states for some of us) and share ideas and solutions with them.