Wednesday, October 8th
What online architecture, tools and processes successfully help connect designers to other designers, end users, funders and investors? What differentiates these from other types of open innovation online groups and environments?
Once you have an idea, what next? What kind of support do you need? Ideas and encouragement from other designers, potential supporters and beneficiaries? Funds to pay for product development? Support as you refine your ideas? Communities and networks can help, particularly to bring diverse perspectives and critical thinking to your work. (Sometimes we are blind to great ideas and our own shortcomings!)
Your team’s task is to find and critically review some crowdfunding sites and see if they might be relevant and useful to your NGO’s design challenge. Crowdfunding is used to secure funding.
Crowdsourcing? Identify what online architecture, tools and processes successfully help connect designers to other design insight, funders and investors? How would you use the site specifically for your NGO challenge?
Personal Blog Reflection Prompt:
Now that you have explored crowdsourcing and crowdfunding, reflect on your sense of the usefulness of these options. It is easy to see the appeal of crowdfunding, but many designers have the inclination to “go it alone” and not seek the input of other designers or end users (as in crowdsourcing). What do you see as the pros and cons of crowdsourcing in design?
Crowdsourcing Primer (Forbes.com)
Crowdfunding Trends (Forbes.com)
Richard Bliss video on Crowdfunding best practices (Forbes.com, 23 minutes)
Crowdfunding for NGOs (Catapault)
Crowdsourcing Information (Change Assembly)
Protégeons une ruche par jour (French Crowdfunding site)
Learning objective: Students can describe how they would use crowdfunding (for monetary support). What are the strengths and weaknesses of crowdfunding for their NGO challenge? Give examples of potential crowdfunding options (at least 2 of each) and critically review the strengths and weaknesses of each, giving examples and reasons for your conclusions. Provide a final recommendation to your NGO on the use (or not) of crowdfunding and crowdsourcing.